Top Tips

BRANDING FIRST

Identity

Branding is a process of developing your business identity by first conceptualizing your goals and stating your mission. Branding or developing your identity is a strategy that begins at the onset of your business or service, and one that you continue to revisit and refine as you grow. Even without a plan, if you have clients or have sold to consumers, you have branded yourself by the process in which you sold or communicated with that consumer. An organized business owner will know to first establish a structured brand or identity for his or her business so that when he or she first interacts with the consumer, they are leaving a favorable impression and brand for his or her business. Your brand will define who you are in the insurance market, and there are marketing tools you will use to you market your brand. The main goal of Insurance Props is to provide you with tools that will assist you with the branding process.

Marketing

The foundation of your brand is your business logo. Whether individual, partner, or company, a logo is the forefront of your identity. It is your mark and the thing that represents you, your business, your service, your product. Your logo will be integrated in your website and other promotional materials, such as business cards, forms and documents. These materials will serve to communicate your brand. Statistics have shown that insurance agents with a website have earned 60% more sales than an agent without a website. [CITE] More important, a website is a hub of information for existing and potential clients, and it can serve as the go to when customers have questions or need to be informed about your services, or need to contact you in the form of referrals. A website is a valuable tool for data collection and can be used to generate sales leads. Whether you generate leads from your website or elsewhere, you will need a professional website as a landing point for lead responses. Get started with a logo and website now.

Management

Part of your branding strategy is to know how your existing or prospective clients perceive of you and your service. One way to know this is through feedback. From feedback you are able to gather valuable information from clients using different forms of data collection such as quotes, surveys or rating tools, and other sales and CRM tools. At Insurance Props you will find necessary feedback tools you can use for growing and managing your business. For additional informaion, follow Insurance Props “TOP TIPs” on how you can gather this information using resources you might already have. The important thing is that you do not leave out this important step. Feedback and followup is a great way to grow your business and to stay connected with your clients. Start by using Insurance Props tracking and integrated CRMs.